what is digital marketing?

---Digital marketing is all about using online channels, like social media, search engines, and email, to connect with your audience, build your brand, and drive measurable business growth.

The Marketing System

What It Is

The Marketing System” is your blueprint for mastering digital marketing. It’s a step-by-step approach that starts with a solid plan and builds up to turning your skills into real income. Think of it as a pyramid:

• Strategy: The foundation—a plan that actually works.
• Theory: Learning the essentials like branding, copy, and influence.
• Channels: Growing your reach with ads and social platforms.
• Extras: Turning your skills into cash.

Why It Matters

Without a system, you’re just throwing darts in the dark. This structure keeps you organized, helps you understand the "why" behind marketing, and gives you practical ways to grow and profit. It’s about working smarter, not harder!

How to Use It

• Start with Strategy: Set a goal and map it out—who’s your audience, and what’s the win?
• Build Theory: Get the know-how on branding and copy to connect with people
• Explore Channels: Use ads and social media to expand your reach—test and learn what works.
• Add Extras: Explore ways to monetize once you’re rolling.

The Strategy

What’s It All About?

• The Basics: Your strategy is the master plan that guides your marketing. It’s about setting goals, knowing your audience, and picking the best ways to reach them.
• The Why: It turns random efforts into a focused path to success.

How to Nail It

• Set Your Goal: Want more followers or sales? Define it!
• Know Your People: Who are you talking to? Get specific.
• Pick Your Path: Choose tools like ads or content based on your plan.
• Check the Outline: Use “Market Research Method 01” to dig into data and refine your approach.

Next topics –Market Research