Hasibur Rahman Ovi | Business Growth Enthusiast & Expert in Digital Marketing Strategy.
Content Marketing for SaaS: Authority & Lead Generation
Content marketing has become a cornerstone for SaaS businesses aiming to stand out in a crowded digital landscape. While product innovation is critical, how you communicate value, educate your audience, and build trust often determines whether prospects convert into loyal customers. Many SaaS companies struggle not because their software lacks utility, but because their content […]
Onboarding & Activation Mastery: Convert Trials to Paying Users
In today’s competitive SaaS landscape, attracting trial users is only half the battle. The real challenge lies in converting these trials into paying customers, and that hinges entirely on effective onboarding and activation. Many SaaS companies invest heavily in acquisition but neglect the critical first interactions that define a user’s perception of value. A smooth, […]
Acquisition Engine: SEO, PPC & Multi-Channel Funnels
Traffic is meaningless without a system that converts it into paying customers. Acquisition is the Lifeblood of SaaS In the fast-moving world of SaaS, customer acquisition isn’t just a goal — it’s the foundation of growth. Without a predictable way to attract, engage, and convert leads, even the most innovative software products struggle to scale. […]
SaaS Growth Blueprint: PLG vs Sales-Led Strategy
In SaaS, growth isn’t just about acquiring users — it’s about architecting systems that make growth inevitable. Why Growth Strategy Matters In the fast-paced world of Software-as-a-Service (SaaS), growth is both an art and a science. Startups often build an incredible product only to struggle with scaling users or converting free trials into paying customers. […]